Design Researcher | Strategist
QVINQVE Design Research & Strategy
About qvinqve
QVINQVE is a design research and strategy firm "for companies that give a damn." Our work used narrative inquiry to uncover the hidden truths that lie at the heart of complex business challenges and strategic planning to develop informed ways of moving forward.
P.S. I know the name is impossible to pronounce—that’s on purpose. Like the challenges faced by our clients, there’s a story behind it.
ABOUT MY ROLE
Any successful small strategy firm working with 3+ Fortune 500 companies at a time will require that each member of the team stretch. Here are some of the things I did:
Ideated service design for physical and online products
Developed emotionally driven personas and strategic communication around marketing to system administrators—aka: market to people adamantly against marketing
Leveraged customer insights to save a Fortune 500 company tens of thousands of dollars by turning a guilt-laden resource-wasting user journey into a more sustainable, efficient and pleasurable experienc
Blended behavioral psychology and body-language techniques to uncover vulnerabilities and meaningful stories
Conducted on site ethnographic research with tech professionals to uncover the human-centered needs in heavy boxes and expensive equipment
Created playful and evocative presentations and several enormous supporting documents on a shoe-string budget for a variety of high-level executive presentations
Delivered competitive market analyses, parallel user experience analyses, and user flows for a variety of clients—from business and internal communications to product packaging and mobile apps
Led process success through the establishment and standardization of internal corporate structure and strategy
Clients Include
